Lessie AI: turn a distribution brief into a reviewed creator shortlist

Describe the audience before searching

Thanks to Lessie AI for sponsoring this video.

Luke uses Lessie AI to find creators and micro-influencers who might promote Scripti. The title’s two-minute claim describes the example, not a guaranteed complete research or outreach process. Finding a name is an initial lead, not proof that the person is suitable or interested.

1. Open the exact retained destination: https://bit.ly/42CkN2v. The recorded invitation code GGRKW645 and USD $3.99 for 200 credits are historical promotional details; check current terms before relying on them.
2. Write who uses your product, what problem it solves and which audiences a creator would need to reach. Distinguish essential criteria from optional preferences.

Review and narrow the matches

The demonstration moves from creator discovery at 1:47 to reviewing matches at 4:22. A search summary can help prioritise inspection, but the underlying channel or profile is the evidence for relevance.

1. Run a focused search from the brief and inspect a small selection of returned profiles. Read recent relevant posts or videos where available.
2. For each candidate, record the audience fit, a specific relevant example and any missing information. Remove weak matches rather than treating a long list as the objective.

Reveal contacts and save a usable list

The source describes revealing contact details and saving leads into lists. A returned address does not establish a prior relationship, willingness to collaborate or permission for every use of the data.

1. Keep the profile and the source of the contact associated with the saved lead. Check that the intended recipient matches the person or business you reviewed.
2. Group the strongest candidates by the reason they fit. Keep uncertain contacts marked as uncertain instead of completing missing details from guesses.

Draft a concrete proposal and review it

Outreach and the inbox workflow appear at 8:17. The recorded process includes drafting from Lessie; this companion neither sends a message nor establishes that any candidate accepted a collaboration.

1. Draft a short explanation of the actual product, why that creator’s audience fits and the proposed next step. Refer only to work you have checked.
2. Review the exact recipient and full wording before sending. Keep replies, agreements and actual outcomes separate from shortlist counts; use that evidence to refine the next search.

The takeaway

Start distribution research before launch, then judge the shortlist by verified audience fit. Search results and outreach drafts are not booked partnerships.