Test service demand before building another SaaS feature
Use Luke’s consulting experiment as a worksheet for collecting evidence about a real customer problem.
Watch the original video ↗Separate the observation from the conclusion
Thanks to Omnisend for sponsoring this video.
Luke reports $54 from more than 100 hours of SaaS work and a $100 one-hour consulting call followed by another booking. Those are historical results from one person, not a general earnings comparison.
- List the actual enquiries you have received and the problems people describe.
- Separate a paid engagement, a warm lead and a compliment.
- Write down what the first customer needed, what you delivered and what remained unresolved.
Try a small service experiment
The video proposes pausing unpaid product work for a 30-day test. Treat that as Luke’s recorded experiment, rather than a promise that consulting will work for another business.
- Choose one concrete problem you are able to help solve.
- Define the deliverable and the evidence you will collect from the engagement.
- Record time spent on preparation, delivery and follow-up, not just the call itself.
- Follow up on actual demand rather than replacing it with another speculative feature list.
Look for a repeatable problem
The Omnisend segment covers follow-up automation; the central lesson is to notice demand before deciding whether to productise it.
- Compare the problems across completed conversations.
- Identify what repeats and what is unique to one customer.
- Review whether the service is useful and sustainable before turning its steps into software.
- Keep the observations from the experiment separate from future revenue projections.
The takeaway
One paying client is evidence of one solved problem. It does not by itself establish a consulting business or a repeatable SaaS opportunity.
About this article and its sources
Written companion prepared 31 October 2026 from this exact published video description and, where present, its chapter sequence. The checklists and sample briefs are editorial adaptations, not quotations from a reviewed transcript. Reported results belong to the original video; the full final cut was not independently transcribed or watched for this article, and the product was not retested. Use the retained original resources for installation details, later interface changes and current offer terms.
