Build a coordinated Lovart campaign from a brand book

Supply a brand book and a real product reference

Thanks to Lovart for sponsoring this video.

The example uses the SaaS called Scripty in this recording, its brand kit and landing page. The agent builds the launch assets together on one canvas.

1. Import the brand book into the Brand Kit through the route shown at 2:22.
2. Supply the approved product description, landing page and actual visual assets.
3. List the required campaign pieces and their intended placements.
4. Keep product claims grounded in the supplied source, rather than letting campaign copy invent them.

Inspect the first set before making variants

The demonstration includes hero art, social cards, editable text and dark-mode versions. Consistency needs checking across the set.

1. Compare the first images with the brand colours, typography and product context.
2. Edit individual text directly when the layout is worth keeping.
3. Move an object or create a new angle for a specific placement.
4. Inspect every variant for changes to identity, product shape or wording.

Simplify the video brief when needed

The first text-heavy video fails in the example. Luke changes the brief and model instead of presenting it as a finished success.

1. Turn the approved campaign direction into a short video brief.
2. Watch for broken text, incoherent movement and visual changes across frames.
3. Simplify an overloaded shot or switch models for a defined reason.
4. Review the music and finished export alongside the static assets before calling the campaign complete.

Adapt this brief

Use this brand book and product page to plan [campaign assets]. Preserve the approved colours, typography and product claims. Keep text editable where the workflow supports it. Review the stills before animation, and simplify or revise a failing video rather than hiding it.

The takeaway

Keeping the assets together can help iteration, but the video still includes a failed first attempt and human corrections.